Custom formatting of data

I am running a wordpress site using gravity forms and the directory module. So we have a form working fine at mysite.com/someform using the form directories option. We have a page setup which is at mysite.com/somepage and that page is simply :

<span style="line-height: 1.714285714; font-size: 1rem;">To View More Details, Click on the Person's Name.</span>

[directory form="5" sort="2.6" dir="ASC"]

This creates a rather bland list view. I am an experienced programmer but not familiar with wordpress. Basically I am trying to figure out where and how to create or configure a view of this data with some nice formatting. Is this something that can be done purely within wordpress, or must it be done by creating some file on the server containing PHP code? I would like the page to be modular so that we can include the nicely formatted list of data in other pages.

Thanks. If we decided not to use directory, is there any part of gravity forms which facilities the output of the data? In that case, would I need to create a separate file?